Importance Of A Business s Value Chain - 2382 Words

The Importance of a Business’s Value Chain Serge-Eric Keller Marvin Hagen 06/26/15 The Importance of a Business’s Value Chain Introduction It is the wish of every business to be able to achieve and maintain a competitive advantage. A competitive advantage can be considered to be an advantage, a condition or even a position that will make a firm to be able to operate efficiently and also be able to produce products or services that are of a higher quality than the previous ones or than the other competing firms. When a firm is able to achieve increased earnings as compared to the costs it incurred, then it can be said to have achieved a competitive advantage according to Michael Porter, a†¦show more content†¦Michael Kors Holdings Michael Kors Holdings is an American company that deals with clothing and fashion accessories, including watches and bags. It has many branches around the world. The fashion industry is a very competitive industry especially because fashion products are subject to changes more than any other consumer goods. People always want to stay ahead of the fashion and these industries therefore have to make more efforts in order to be able to win over customers. Fashion products have a very short shelf-life as compared to other products and sometimes it becomes hard for firms to be able to forecast the demand of these products (Christopher et al., 2004). Michael Kors Holdings being an international company with its branches spread in different parts of the world, means that it has a huge global market to serve. Going international has many advantages but at the same it also has its disadvantages. In the global market, the changes happening in the market and the competition are on a very high level. Competition is very high especially when it comes to those fast moving products or services whereby the products or services are of a short cycle and consumer demand change each day. The fashion industry is such in case whereby the products are of a short life. The industry is also characterized by

Media Is The Blame For Eating Disorders - 844 Words

Outline: 1. Introduction a. Attention getter: i. Perfection. A word that will never be attainable but so many of young women strive for it. Why? Magazines, instagram, twiter, facebook, snapchat. Today’s media has dominated the way young women see themselves. Young women are constantly comparing themselves to Kendall Jenner, Kim Kardashian, or even their best friend. b. Relevance statement: i. Many people can relate to media being the blame for eating disorders because they’ve either dealt with this or know someone who has had an eating disorder due to what the media says you should look like. c. Thesis statement: i. When thinking of how the media can manipulate your idea of what a perfect body is, it makes since that it is the blame for women having eating disorders. d. Credibility statement: i. I’ve known quite a few women in my life that has gotten eating disorders due to what they think they should look like because of what the media displays to us. e. Preview of Main Points: in order to back up my argument, I’ve come up with three points to discuss: i. How models in the media have gotten smaller overtime ii. Photo editing to get the â€Å"perfect† body makes women turn to eating disorders to obtain that look iii. Woman with low self-esteem turn to eating disorders to boost there confidence 2. Body a. Main Point: How models and celebrities in the media have gotten smaller overtime i. In the 1950s, photo editing was insignificant, only glorifying a woman’s natural body,Show MoreRelatedEating Disorders Have Multiple Complex Causes; The Media is not to Blame 1568 Words   |  7 PagesWhen the topic of eating disorders (ED), anorexia, bulimia, starving, purging, or any other form of self harm is brought into an everyday conversation, it is simply looked at as nothing out of them norm and is just brushed off as if the topic was concerning what the President had for lunch that day. At first glance, the average person would probably conclude that the main reason eating disorders are so noted in young women today is simply due to the fact that the media puts so much pressure on theseRead More The Media and Eating Disorders Essay example1255 Words   |  6 PagesThe Media and Eating Disorders It is funny how so many girls and women today are led to believe that the only way to feel attractive and be beautiful is to have their bodies consist of nothing but skin and bones. Women are dieting more today then they have ever been before. They are striving for an unattainable body figure that is portrayed by the media as being the ideal standard for todays women. It gets worse. Not only are women dieting unlike ever before, but they will ruthlessly harmRead MoreMass Media And The Entertainment Industry949 Words   |  4 Pagesoutside force like mass media and the entertainment industry? Some believe that mass media and the entertainment industry should be responsible for causing eating disorders in young girls, while others believe differently. I believe that mass media and the entertainment industry portray beauty in a deadly way, since they establish a false image of a â€Å"perfect† woman. Others think that mass media and the entertainment industry should not be accountable for eating disorders because they argue thatRead MoreNegative Body Image Essay1679 Words   |  7 Pagesskinny?† â€Å"I really need to stop eating so much†, and so on. The girl has never really thought about her body in these ways; she has felt neutral about it until now. She looks down, cautiously grabbing at her stomach in the same way that the other girls are. Later, when she goes on social media, she begins noticing how flawless celebrities are and how perfect their bodies seem in comparison to hers. Her mind begins swirling with thoughts. Body image, eating disorders, and their effects plague AmericaRead MoreDevelopment of Eating Disorders1218 Words   |  5 Pagesthat such measures revolve around an individual’s eating habits thus leading to unhealthy disordered eating patterns. Eating disorders refer to abnormal eating habits characterised by excessive or insufficient intake of food and develop from a number of interrelated issues. Much of the research into eating disorders has focused particularly on anorexia nervosa and bulimia nervosa and its developmental causes. Anorexia nervosa is a psychological disorder characterised by delusions of being overweightRead MoreMedia’s Blow on Anorexia1054 Words   |  5 Pagesdefined as an emotional disorder characterized by refusing to diet or eat. This is targeting young girls all across the world! This calamity is struck by something every person loves, social media. The media realm needs to be ceased from the websites that support dieting, celebrities d isplaying perfectionist bodies, and the social media world: their main victim to such disease are young teens. In particular media plays a role in anorexia in young teens because of social media and celebrities, the modelRead MoreBody Image And Dissatisfaction Of The Thin Ideal1577 Words   |  7 Pagesnot suffer from an eating disorder have feelings of body dissatisfaction (2008). People who have unrealistic expectations of their own body image are also at a greater risk of being discontent with their body because of the sustained depiction of the â€Å"thin ideal† by the media. Body dissatisfaction is also directly correlated with â€Å"critical physical and heath problems† because of the negative affect eating disorders have on people (Grabe; Hyde; Ward, 2008). Trends The media has induced societyRead MoreAnorexia Nervosa And Its Effects On Society1514 Words   |  7 Pagesfrom Anorexia. Anorexia Nervosa is an eating disorder in which people suffering drastically restrict food intake due to an intense fear of gaining weight and a distorted body image. There has been an unfortunate increase in people suffering from Anorexia Nervosa over the past several decades. Anorexia can be caused by a combination of social, interpersonal, and psychological factors that must be resolved through treatment. Anorexia is an extremely dangerous disorder that results in death for many peopleRead MoreSociology Essay: â€Å"How Far Would Sociologists Agree That the Media Causes Eating Disorders in Women?898 Words   |  4 Pagesâ€Å"How far would sociologists agree that the media causes eating disorders in women? In this essay I will discuss how far sociologists would agree that the media causes eating disorders in women. Eating disorders refer to a group of conditions characterized by abnormal eating habits that may involve either insufficient or excessive food intake to the damage of an individuals physical and emotional health. Eating disorders include: bulimia, anorexia and obesity. First Marxists would argue allRead MoreFat Tax, The Punishment Of Bad Eating Behavior900 Words   |  4 PagesFat Tax, The Punishment of Bad Eating Behavior Time to time, the humanity is unjust ruled and discriminated by the minority that has the power to dominate them. Overweight or obese people were either target of jokes and discrimination by the society and media or neglected by the government and the health system in the United States. Even more, corporations were filling their pockets with products that were developed with addictive ingredients to slave overweight people. The rumors that the American

The Brand Of Clothing On Female Consumers By Buying Behavior

In this dissertation, we focus on discovering the influence of the brand of clothing on female consumers by buying behavior in Pakistan. A. Branding Concept The brand for years has been used as a means to differentiate and specify the goods of one producer of the goods of another. Ambler (1992) defines the brand as the promise of the packages of attributes that someone buys and provides satisfaction. The attributes that make up a brand can be real or deceitful, rational or emotional, tangible or invisible. fashion Fashion can be conceptualized as both an object and a behavioral process - fashion object refers to a specific object, such as a specific clothing item, That is to say, dress that can have functional utility as a characteristic, but in general the acceptance of objects occurs due to the quality that the fashion process is characterized by the introduction of a fashionable innovation to a social system composed of potential adopters, First object is adopted by fashion leaders, then diffused through a particular social system and is accepted by a large number of members of that social system and finally the eventual decline in ac ceptance of the fashion object occurs Due to change in popularity of the existing fashion object to a newer one. Name of the brand It shows the origin of the product / product and helps the conscious customers to differentiate the brand or product from their competitors. It also creates consumer awareness about the brand. The main purposeShow MoreRelatedConsumer Shopping Behaviors And Brand / Product Preference973 Words   |  4 PagesReview of Literature Consumer Shopping Behaviors and Brand/Product Preference Consumer shopping preference and behavior have a huge effect on the marketing share and benefit. Studying their shopping orientation is helpful in understanding and targeting the costumer; it could be analyzed based on their reaction on certain brands or products. In the demographic information in all class levels of college students 77.8% are female, 22.2% are male. In addition, 63% said their parents paid for them. (BahngRead MoreConsumers And The Factors Of Environment1340 Words   |  6 PagesThe study is about consumers and the factors of environment which has an impact on them. 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The factors that affect consumer behavior can be broken down into three segments: internal, external, and situational. Internal factors that influence consumer behavior involves the perception of a product by a consumer; perception actsRead MoreAnalysis Of The Article American Eagle By W. Glynn Mangold And Katherine Taken Smith1654 Words   |  7 Pagesby Grace L. Williams. These articles focused more on athleisure wear and collegiate apparel which gave us insight on whether or not this was a market American Eagle could get in on, starting with their acquisition of Tailgate Clothing, â€Å"a vintage, sports  ­inspired apparel brand with a collegetown store concept.† Literature Review A key finding that was discovered while searching for a research article was about how the college apparel market is growing. The licensed college apparel market is worth

Primary Reserach free essay sample

More than half of the exponents ranked little familiarity , out of which a quarter of the total respondent marked a familiarity of 1, only 4 responded have claimed strong familiarity with the issue. The data shows that the general public in Hong Kong does not have a very high understanding of the piracy actions in the Indian ocean. To facilitate the collection of data with rich and in depth understanding of the issue, we chose some of the respondents from the countries that suffer loses from piracy issues directly.A Total of 12 respondents were from those countries, 7 from India, 2 from Sir Lankan , 2 from Indonesia and 1 from Malaysia. We assumed they would have better knowledge of the piracy issue and it would expedite the data collected. To ascertain whether our respondents were indeed telling the truth about their knowledge on piracy, we inserted four questions that would test their factual knowledge. We hoped that the respondents would have a moral conduct and not Google the answers and from what we gather, we can assume they had not. We first asked them if they knew about the actual number of pirate attacks that occurred in 201 1, We offered multiple choices, this was to aid recall of the facts if necessary. According to the International Maritime Bureau, as of, 201 1, 439 pirate attacks took place in the Indian Ocean(Managua 2012). As you can see from below only 22% of respondents got the right answer. Then we asked if the respondents could estimate what was the cost to trade is an estimated $6. 6 to $6. 9 billion a year in global trade according to research by Oceans Beyond Piracy (BOB)(Bowdon and Basset, 2011). Only 5 made a guess in the 9 zeros figure. And the closest is an answer of $3 Billion. Ironically the respondent behind this answer only put 2 out of 5 in their rank of familiarity with piracy (1 being the lowest) After the numerical questions the other 2 would test basic knowledge of anyone who claims to be familiar with piracy. They just inquired whether the respondents were aware that the pirates were supported by not only notorious criminals and terrorists but more unprecedented, civilians as well. (a majority of whom live under the poverty line).Civilians can invest in various hijacking like it is NASDAQ , they will earn handsome dividends for their principal investments, which of course they would re invest in other possible hijackings, this way not only ensuring relatively steadier supply of food for heir families but also contributing to the capital funds for pirates. Or if civilians were afraid of the risk they would sign up to be pirates themselves. 18 out of 36 respondents knew about the civilian support but only a meager 5 out of 36 knew about the collaboration between Al-Shabby Jihad Extremist group and the pirates. See figure 2. 4) Also a huge chunk of Hong Kong adults support the set up of light industries by HUSSAR Government as most of them believe it will deter poverty stricken groups of civilians to invest in hijack like stocks or joining the increasing numbers of pirates. Few however are cautious as they are aware Somalia does not have a stable government , there is no guarantee that the Somalis would uphold their end of the bargain, then it could prove a huge expense for Hong Kong. (See figure 2. ) When cargo security became a question due to private activities, Many companies stood up to take the chance and provide provide military individual for secure delivery of the ships. Many of the military individuals are the former war veterans from Afghanistan and Iraq etc. (Ginsberg,201 2) About four to five years ago the measure of security against the pirates were taken very seriously. As a result of which the ships were sent off to reach their destination with heavy ammunition and many kind of weaponrys along with the guards to safely deliver the cargo across the seas.This trend became normal and acceptable and the attacks of the pirates started to dwindle. (Earner,2013). The above measures are the methods that were used to combat against the pirates in the past few years. Respondents Of the survey ranked the effectiveness of the above methods according to their knowledge and assumptions of how feasible the measures are going to be. The graph analyses from the collected data shows that majority of the exponent are neutral about ranking the above measure , more than a quarter agree to the measures and only few of them have given low ranking to the solutions, see figure 2. . More solutions that were discussed at the Mock United Nations Conference attended were presented to the respondents to see whether they support these solutions. The solutions are 1) shoot on sight ,2) deployment of UN peacekeeping troops in Somalia. More than half agree to the shoot on sight solution and more than one third of the respondent have shown support to the deployment of UN Peacekeeping troops in Somalia. Overall, the majority agree to the solutions.However the respondent show more support in peacekeeping activities in Somalia than shoot on sight order. Moreover, from the data collected, more of the solutions that the respondents think are useful and feasible are mainly about improving the security in the ships and they have said that more of the patrol vessels should be deployed. Some even indicated to tackle the prominent problem that is the poverty in Somalia and that may lead to decrease in piracy? , That is a question only if the poverty problem in Somalia is tackled than we can answer.